Search engine optimization (SEO) is a digital marketing practice that aims to increase visibility of a website organically, or naturally, in the search engine results pages (SERPs).
Behind every great business is a great website. Your website is the most powerful asset to your business. It allows you to be available 24/7 so you can reach a much larger customer base than you ordinarily would. If your website isn’t generating the views, rankings, leads, or sales that you were hoping for, you may want to take a second look at your site. Here are the most common reasons that websites underperform:
Hand Court Reporting is one of those clients that you think will have just an ordinary story, but once you learn about their business, you want to know more.
With the growing popularity of inbound marketing, this exciting industry’s terminology is used more and more often.
If you’re just learning about inbound or even digital marketing now, the terms can definitely get confusing. We wanted to shed some light on the most common industry terms, giving you a clear and concise definition of what they mean.
I’m a creature of habit. I place my keys and my wallet in the same place every night. I grab coffee from the same Starbucks every morning. But just because I love the comforts of my routine doesn’t mean I’m incapable of rolling with the punches when something is amiss. There is one part of my daily routine, however, that determines my mood for the day.
There are so many great things we can say about the folks at Merchant Pro Express (MPX). Being "gracious in victory" is not among them. MPX is one of the fastest growing merchant services firms in the country. They've been a client for the past year-and-a-half and the relationship between our companies is exceptional. At least it was until last week.
It all started innocently enough. We had a half-day work session with the principals of the firm to review the next few months. Casually, we mentioned the idea of grabbing a bite to eat and a few beers afterward. Maybe a couple rounds on the lanes to blow off some steam. Like we said, pretty innocent.
Soon enough, their real colors began to emerge. It doesn't take much to get two Long Island companies to start talking smack.
Rosters started to expand. Unseemly emails were exchanged. And before we knew it the fateful day was upon us. While it didn't impact our work session, the unmistakable scent of blood was in the air throughout the day. As we broke the meeting and our respective teams struck out to Syosset Lanes a certain fever took hold of everyone. (Mostly, the MPX team.)
We're often asked, "Should my company be active on social media?" This popular question is usually followed by: “Does your agency do social media?” Sure! Of course, we “do” social media. Creating or improving our clients’ social media accounts is one small piece of the overall strategy we employ during an Inbound consultation. We’re not a social media agency, per se, but we see social media as a piece of the architecture, not part of the engine.
One of the more rewarding aspects of digital marketing is seeing the fruits of your labor through the eyes of your clients. When a client starts crushing it as a result of the campaigns and strategies you set forth, there’s an exuberance that takes the client/agency relationship to a whole new level. It’s even more satisfying when you take the time to get to know the faces behind the names and you know you’re making a difference in their lives.
Inbound 101: Answer the damn question. Inbound marketers will smile and recognize this as the most basic concept and the foundation for the services we provide. Because it’s so fundamental to our process as digital marketers, I sometimes forget to review this idea in detail when we're consulting business owners about their digital marketing strategies. I’ve had to remind myself on several occasions to begin with this premise and spend a good deal of time talking about the following notion: